--- title: Changing the Perception of Sales Podcast | Prime GTM description: Listen to the Changing the Perception of Sales podcast from Prime GTM and This is Prime. Insights on tech sales, go-to-market hiring and careers. --- [Skip to content](https://thisisprimegtm.com/podcast#main-content) [![PrimeGTM-White](https://thisisprimegtm.com/hs-fs/hubfs/PrimeGTM-White.png?width=300&height=51&name=PrimeGTM-White.png "PrimeGTM-White")](https://thisisprimegtm.com/?hsLang=en) [![PrimeGTM-White](https://thisisprimegtm.com/hs-fs/hubfs/PrimeGTM-White.png?width=300&height=51&name=PrimeGTM-White.png)](https://thisisprimegtm.com/?hsLang=en) - GTM Functions - [Software Sales](https://thisisprimegtm.com/software-sales) - [Customer Success](https://thisisprimegtm.com/customer-success) - [Sales Engineering](https://thisisprimegtm.com/sales-engineering) - [Marketing](https://thisisprimegtm.com/marketing) - Employers - [Why Prime GTM](https://thisisprimegtm.com/why-prime-gtm-employers) - [Our Process](https://thisisprimegtm.com/our-process-employers) - [Training](https://thisisprimegtm.com/prime-sales-mastery) - [Start A Search](https://thisisprimegtm.com/contact-employers) - Candidates - [Why Prime GTM](https://thisisprimegtm.com/why-prime-gtm-candidates) - [Our Process](https://thisisprimegtm.com/candidate-process) - [Search Jobs](https://thisisprime.co.uk/jobs?seniority=seniority_mid-senior) - [Submit CV](https://thisisprimegtm.com/contact-candidates) - Insights - [Blog](https://thisisprimegtm.com/blog) - [Podcast](https://thisisprimegtm.com/podcast) - About - [Our Story](https://thisisprimegtm.com/our-story) - [Meet The Team](https://thisisprimegtm.com/meet-the-team) Search - There are no suggestions because the search field is empty. [Looking to Hire](https://thisisprimegtm.com/contact-employers?hsLang=en) [Seeking a Role](https://thisisprimegtm.com/contact-candidates?hsLang=en) Podcast # Changing the perception of sales. ![podcast hero](https://thisisprimegtm.com/hs-fs/hubfs/podcast%20hero.png?height=1700&name=podcast%20hero.png) Featured Episode #### Cold Calling Isn't Dead: David Wilkins on What Actually Works in 2026 David and Kyle cover why managing up might be the most underrated skill in sales, the debate over whether SDRs should report into sales or marketing, why cold calling never actually went away, and what the SDR role will look like in 2030. A must listen for anyone in sales development. ### More episodes. --- ### Let’s talk about your search. Senior sales, marketing, and customer success leaders, placed inside high-growth, scaling companies across the UK and USA. [##](##) [Get Started](https://thisisprimegtm.com/contact-employers?hsLang=en) --- 21B Manchester One, 53 Portland Street, M1  3LD **connect@thisisprimegtm.com** 0161 672 5550 --- ©  2026 Prime | GTM.  All rights reserved. [Privacy Policy](https://thisisprimegtm.com/privacy-policy?hsLang=en)