--- title: Prime Sales Mastery | Tech Sales Training | Prime GTM description: Award-winning sales training for tech go-to-market teams. Upskill your software sales, sales engineering, marketing and customer success teams. --- [Skip to content](https://thisisprimegtm.com/prime-sales-mastery#main-content) [![PrimeGTM-White](https://thisisprimegtm.com/hs-fs/hubfs/PrimeGTM-White.png?width=300&height=51&name=PrimeGTM-White.png "PrimeGTM-White")](https://thisisprimegtm.com/?hsLang=en) [![PrimeGTM-White](https://thisisprimegtm.com/hs-fs/hubfs/PrimeGTM-White.png?width=300&height=51&name=PrimeGTM-White.png)](https://thisisprimegtm.com/?hsLang=en) - GTM Functions - [Software Sales](https://thisisprimegtm.com/software-sales) - [Customer Success](https://thisisprimegtm.com/customer-success) - [Sales Engineering](https://thisisprimegtm.com/sales-engineering) - [Marketing](https://thisisprimegtm.com/marketing) - Employers - [Why Prime GTM](https://thisisprimegtm.com/why-prime-gtm-employers) - [Our Process](https://thisisprimegtm.com/our-process-employers) - [Training](https://thisisprimegtm.com/prime-sales-mastery) - [Start A Search](https://thisisprimegtm.com/contact-employers) - Candidates - [Why Prime GTM](https://thisisprimegtm.com/why-prime-gtm-candidates) - [Our Process](https://thisisprimegtm.com/candidate-process) - [Search Jobs](https://thisisprime.co.uk/jobs?seniority=seniority_mid-senior) - [Submit CV](https://thisisprimegtm.com/contact-candidates) - Insights - [Blog](https://thisisprimegtm.com/blog) - [Podcast](https://thisisprimegtm.com/podcast) - About - [Our Story](https://thisisprimegtm.com/our-story) - [Meet The Team](https://thisisprimegtm.com/meet-the-team) Search - There are no suggestions because the search field is empty. [Looking to Hire](https://thisisprimegtm.com/contact-employers?hsLang=en) [Seeking a Role](https://thisisprimegtm.com/contact-candidates?hsLang=en) Training ## Award-winning training for tech go-to-market teams. Great hires are only the start. Prime Sales Mastery is our training programme for clients, built to upskill your software sales, sales engineering, marketing and customer success teams. It's powered by the award-winning training expertise of This is Prime. #### Ramp your new hires faster. Get new starters productive sooner with training that covers your product, your buyers and your sales process. #### Sharpen your existing team. Lift performance across your current team with focused training on the skills that move deals forward. ### Training built for how tech sells. Every session is shaped around your product, your sales motion and your buyers, so your team learns skills they can use the next day. ![Workshops](https://thisisprimegtm.com/hs-fs/hubfs/Workshops.png?width=350&height=131&name=Workshops.png) ##### Workshops Focused, hands-on sessions on a single skill, from discovery and demos to negotiation and closing. ![Programmes](https://thisisprimegtm.com/hs-fs/hubfs/Programmes.png?width=350&height=131&name=Programmes.png) ##### Programmes Structured training over several weeks, designed to lift performance across your whole team. ![Coaching](https://thisisprimegtm.com/hs-fs/hubfs/Coaching.png?width=350&height=131&name=Coaching.png) ##### Coaching One-to-one and small-group coaching for managers and leaders who want to develop high-performing teams. Who It's For #### Every function in your go-to-market team. Prime Sales Mastery covers the same functions we recruit for: software sales, sales engineering, marketing and customer success. It's tailored to each role, so everyone learns what matters in their seat. [Enquire About Training](https://thisisprimegtm.com/contact-employers?hsLang=en) 0+ Clients placed with From fast-growing startups to established industry leaders, we've built trusted partnerships with over 300 organisations who rely on us to find the right people. [Enquire](https://thisisprimegtm.com/contact-employers?hsLang=en) 0 Industry awards Our work has been recognised by our peers with five industry awards, a reflection of the care, expertise and results we bring to every placement. [Enquire](https://thisisprimegtm.com/contact-employers?hsLang=en) 0% Success rate Nine out of ten of our placements succeed, because we take the time to understand both the role and the person before making a match. [Enquire](https://thisisprimegtm.com/contact-employers?hsLang=en) How It Works ### Training built around your team, from first call to results. ## *01.* ###### Assess your team We start by understanding your team, your sales motion and where performance can improve. ## *02.* ###### Design the programme We build a training plan around your product, your buyers and the skills your team needs most. ## *03.* ###### Deliver the training Hands-on sessions led by our training team, run in a format that suits how your team works. ## *04.* ###### Embed the results We follow up after training to make sure new skills stick and keep showing up in the numbers. [Get In Touch](https://thisisprimegtm.com/contact-employers?hsLang=en) For New Hires #### Shorter ramp times, sharper pipelines and new hires who hit the ground running. For Existing Teams #### Better discovery, stronger negotiation and leaders who coach their teams to win. Train · Perform · Grow *Award-Winning* ### Let’s talk about your search. Senior sales, marketing, and customer success leaders, placed inside high-growth, scaling companies across the UK and USA. [##](##) [Get Started](https://thisisprimegtm.com/contact-employers?hsLang=en) --- 21B Manchester One, 53 Portland Street, M1  3LD **connect@thisisprimegtm.com** 0161 672 5550 --- ©  2026 Prime | GTM.  All rights reserved. [Privacy Policy](https://thisisprimegtm.com/privacy-policy?hsLang=en)