--- title: Software Sales Recruitment | AE & Sales Leaders | Prime GTM description: Hire Account Executives, Sales Directors and CROs for high-growth software companies. Specialist software sales recruitment across the UK and USA. --- [Skip to content](https://thisisprimegtm.com/software-sales#main-content) [![PrimeGTM-White](https://thisisprimegtm.com/hs-fs/hubfs/PrimeGTM-White.png?width=300&height=51&name=PrimeGTM-White.png "PrimeGTM-White")](https://thisisprimegtm.com/?hsLang=en) [![PrimeGTM-White](https://thisisprimegtm.com/hs-fs/hubfs/PrimeGTM-White.png?width=300&height=51&name=PrimeGTM-White.png)](https://thisisprimegtm.com/?hsLang=en) - GTM Functions - [Software Sales](https://thisisprimegtm.com/software-sales) - [Customer Success](https://thisisprimegtm.com/customer-success) - [Sales Engineering](https://thisisprimegtm.com/sales-engineering) - [Marketing](https://thisisprimegtm.com/marketing) - Employers - [Why Prime GTM](https://thisisprimegtm.com/why-prime-gtm-employers) - [Our Process](https://thisisprimegtm.com/our-process-employers) - [Training](https://thisisprimegtm.com/prime-sales-mastery) - [Start A Search](https://thisisprimegtm.com/contact-employers) - Candidates - [Why Prime GTM](https://thisisprimegtm.com/why-prime-gtm-candidates) - [Our Process](https://thisisprimegtm.com/candidate-process) - [Search Jobs](https://thisisprime.co.uk/jobs?seniority=seniority_mid-senior) - [Submit CV](https://thisisprimegtm.com/contact-candidates) - Insights - [Blog](https://thisisprimegtm.com/blog) - [Podcast](https://thisisprimegtm.com/podcast) - About - [Our Story](https://thisisprimegtm.com/our-story) - [Meet The Team](https://thisisprimegtm.com/meet-the-team) Search - There are no suggestions because the search field is empty. [Looking to Hire](https://thisisprimegtm.com/contact-employers?hsLang=en) [Seeking a Role](https://thisisprimegtm.com/contact-candidates?hsLang=en) Software Sales # Software sales leaders who close, and build what comes next. From first AE to Chief Revenue Officer, we place senior software sales talent inside high-growth, scaling companies across the UK and USA. Backed by senior search expertise and a data-driven process. We help software companies hire the people who carry the number. That means sellers who know the product, the buyer and the sales cycle, and who've done it before. The Roles We Place ### Every seat in the software sales team Whether you're making your first senior sales hire or rebuilding a revenue function for the next stage of growth, we recruit across the full software sales org, from individual contributors to the leadership team. Account Executives (Mid-Market & Enterprise) 90% Sales Managers & Directors 90% Head of New Business & VP Sales 90% CRO & Revenue Leadership 90% ![](https://thisisprimegtm.com/hs-fs/hubfs/2-1.png?width=450&height=800&name=2-1.png) ![](https://thisisprimegtm.com/hs-fs/hubfs/3-1.png?width=800&height=800&name=3-1.png) ![](https://thisisprimegtm.com/hs-fs/hubfs/96.png?width=800&height=450&name=96.png) #### See how we hire your sales team. [Our Process](https://thisisprimegtm.com/our-process-employers?hsLang=en) #### Upskill the sales team you have. [Training](https://thisisprimegtm.com/prime-sales-mastery?hsLang=en) #### Hire your next revenue leader. [Start a Search](https://thisisprimegtm.com/contact-employers?hsLang=en) Why Prime GTM ### We know software sales inside out. No large bench. No generalist recruiters. One senior consultant who understands how software is sold, and works your search from first brief to signed offer. ##### Sector-vetted shortlists Every candidate is assessed against real software sales experience: deal size, sales cycle, ACV and buyer, not just job titles. ##### One dedicated consultant No rotating account team. The person who takes your brief is the person who delivers your shortlist. ##### UK and USA reach A trusted network of software sales talent on both sides of the Atlantic, ready for the market you're scaling into. 0+ Clients placed with From fast-growing startups to established industry leaders, we've built trusted partnerships with over 300 organisations who rely on us to find the right people. 0 Industry awards Our work has been recognised by our peers with five industry awards, a reflection of the care, expertise and results we bring to every placement. 0% Success rate Nine out of ten of our placements succeed, because we take the time to understand both the role and the person before making a match. Frequently Asked Questions ### Hiring software sales talent, answered. The questions we get asked most by founders, CROs and talent leaders building software sales teams. What software sales roles do you recruit for? Everything from Account Executives and Sales Managers through to Sales Directors, VPs of Sales and CROs, across SaaS and wider software businesses. Do you recruit in both the UK and USA? Yes. We place software sales talent across the UK and USA, including companies expanding from one market into the other. How quickly can you deliver on a shortlist? It depends on the role, but our process is built for pace. Do you only work on senior roles? Our focus is senior and experienced hires, but we also build out full teams through our Team Build service. How do you assess software sales candidates? We look beyond the CV at quota attainment, deal size, sales cycle, ACV and the buyers they've sold to, so every candidate is a genuine fit for your motion. How much does it cost? Fees depend on the role and the service. Book a discovery call and we'll talk you through the options. ### Let’s talk about your search. Senior sales, marketing, and customer success leaders, placed inside high-growth, scaling companies across the UK and USA. [##](##) [Get Started](https://thisisprimegtm.com/contact-employers?hsLang=en) --- 21B Manchester One, 53 Portland Street, M1  3LD **connect@thisisprimegtm.com** 0161 672 5550 --- ©  2026 Prime | GTM.  All rights reserved. [Privacy Policy](https://thisisprimegtm.com/privacy-policy?hsLang=en)