A decade of sales talent. One natural next step.
Prime GTM was born from This is Prime. After a decade spent placing and training thousands of SDRs and graduate salespeople, we followed our talent, and our clients, into senior go-to-market hiring.
Where it started and where we're going.
For a decade, This is Prime placed and trained SDRs and graduate salespeople at the very start of their careers. As those hires grew into Account Executives, managers and leaders, our clients started asking us to hire at the next level too. In 2025 we launched our mid-to-senior division, and Prime GTM was the natural next step. It's the same team and the same training-first approach, now focused on senior tech go-to-market hiring across the UK and USA.
Award-winning roots, specialist focus.
This is Prime is one of the UK's most recognised sales recruitment and training businesses. Its awards include BESMA Sales Training Provider of the Year, the Onrec Award for Best Online Candidate Experience in both 2023 and 2024, and the Recruiter Award for Best Candidate Care in 2024. Every Prime GTM search is built on that same foundation.
From fast-growing startups to established industry leaders, we've built trusted partnerships with over 300 organisations who rely on us to find the right people.
Our work has been recognised by our peers with five industry awards, a reflection of the care, expertise and results we bring to every placement.
Nine out of ten of our placements succeed, because we take the time to understand both the role and the person before making a match.
Why we built Prime GTM.
Grown with our clients.
We spent ten years helping companies build sales teams from the ground up. Prime GTM lets us keep supporting them as they hire senior leaders.
Trained to succeed.
Award-winning training is at the heart of This is Prime, and we bring that same focus to every senior hire we make.